Bumble

When the first round of the UK lock down ended in the summer of 2020, I was challenged by Bumble to make socially distanced and safe dating feel exciting again.

Created with: Oli Beale

Art Direction: Mark Thompson

Production: Alex Holder & Co

How to get US daters excited about dating again whilst acknowledging the complexities of 2020? Covid had become very political, wild fires were raging on the west coast and the campaign was to be released in the lead up to the most controversial presidential election ever. We had to bring some levity whilst never undermining the seriousness of the situation.

Created with: Oli Beale, Allison Davis & Lydia Pang

Art Direction: Mark Thompson

Production: Alex Holder & Co